Midsummer festival in Frauenfeld: A carpet for inclusion
In the tranquil town of Frauenfeld, the capital of the canton of Thurgau, the [event name] was held again this June. Midsummer Festival celebrated. Midsummer – that's not a typo, because this festival is all about the Our preview ofeach other The focus was on ensuring everyone could participate in the celebration, regardless of age, gender, physical ability, origin, language, or financial situation. Accordingly, the festival was centered on... Equality of Opportunity and (social) sustainability.
And to implement this social sustainability, several measures were put in place. This started with an accessible website, also available in plain language, and continued with various initiatives implemented at and during the festival. These included clear signage for easier orientation, numerous quiet areas and retreats, an easily accessible grandstand, on-site contact persons, and many options for people with limited budgets.
Our contribution: The "opportunity lane"
However, the festival's greatest symbolic impact was probably its symbolic meaning. "Opportunity lane" – an accessible route, marked by a blue carpet, which ran across the entire festival grounds, connecting all the important attractions and activities.
And just as the festival was themed around sustainability, so too was the [event/activity/etc.] Weberfloors carpet provided. In total, we laid over 700m² of carpet – a good 400m² of which was... Used and refurbished by us. This made the carpet not only special sustainable, he was at the festival a second life We received it as a gift. The word "mindfulness" is written in large letters on the carpet, which, after being laid by us, was then painted and written on by artists from the Midsummer Festival.
A symbolic image for inclusion
“The response to the carpet as a guiding element and symbol was tremendous, both among the general public and among those directly affected,” says Rico Pengler, responsible for the festival's design. The project was even praised by the affected institutions for its… pioneering character praised – and as Symbolic image for inclusion perceived, which spanned the entire festival.
For us, this project demonstrates once again: Event infrastructure and the circular economy go hand in hand.By reprocessing the carpets, we not only get a second life, but we also actively reduce the ecological footprint of large events.
We are proud to have been part of such a project and thank you for the pleasant cooperation!
The photos were provided to us by the Frauenfeld Photo Club, thank you! https://fotoclub-frauenfeld.ch/
